Factors Influencing Purchasing Behavior in Shopping Malls in Kathmandu Valley

The shopping mall concept has been a great success in delivering various products available under one roof. present trend gradually shifted from grocery stores to malls. objective of the study was measure association and effect advertising purpose visits on purchasing behavior malls among Nepalese consumers. current research is descriptive analytical. participants were Kathmandu valley residents who frequently visited sample size 384. convenience sampling technique adopted choose respondents. survey questionnaire used collect primary data six-point Likert scale. analyzed using mean, standard deviation, independent sample, t-test, correlation, regression analysis. discovered that an but does not significantly influence also found with influences mall. In addition, gender only visit behaviour at Future researchers can investigate other factors decisions